Bici Academy: The evolution of Bike Shops in Italy


RIMINI –  January 15-16, 2017

Trade and sales have been deeply changing due to a society mutation which is more informed, curious, open to change and decides how to buy in a very different way in comparison with the past.

All these aspects in the process of sales create a discontinuity with ten or fifteen years ago. They amplify the areas of improvement for dealers and require new sale models and marketing, relationship and loyalty of customers. Above all, innovation and high-quality services offered from stores and dealers are required.

What is happening in the world of retail in Italy is that the purchase in stores still represents 90% of the total sales: in order to support this trend, CONFINDUSTRIA ANCMA – the Italian Association of Cycle and Motorcycle Accessories – organised on 15 and 16 January the first edition of the “BiciAcademy” at the convention centre of Rimini together with 12 major Italian and international brands (AMG, Bianchi, Bosch, Campagnolo, Focus Group, Giant, Mandelli, Santini Maglificio Sportivo, Scott, Selle Royal, Shimano, Vittoria). This new event took place under the banner of “knowledge and information” and provided opportunities to get answers to all questions that retailers posed to experts about the different aspects concerning bicycles shops affairs. The objective was to strengthen the skills of specialised shopkeepers of bicycles and to help adapt the Industry to the problems of a constantly evolving market, starting from a process of evolution of the figure of the bicycle dealers.

Two days  of “BiciAcademy” offered 14 workshops to more than 600 participants coming from all over Italy to Rimini. The topics covered were: carbon for bicycles, the correct warehouse management, strategic principles to locate a store, how to set up a shop windows, E-bikes, new forms of relationship with the customer in sales, the after-sale phase, the fundamental view on the social media, e-commerce for the two-wheelers and several others.
After a successful first edition, ANCMA has already started working on a new edition for 2018.

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