Sea Otter Europe Costa Brava Girona by Continental, Euro Mobility Festival, CONEBI and AMBE agree to collaborate to promote the bicycle industry


Sea Otter Europe Costa Brava Girona by Continental, Euro Mobility Festival, CONEBI and  AMBE agree to collaborate to promote the bicycle industry

Madrid, 25 January 2024 – The agreement seeks to expand the visibility of the festival among companies in the national and European sector, providing them, among other benefits, with advantages to participate. Through this agreement between Sea Otter Europe, CONEBI and AMBE, international collaboration is strengthened to promote an initiative that promotes the development of the bicycle and cycling industry in Europe.

The Sea Otter Europe Costa Brava Girona by Continental festival and Euro Mobility Festival, to be held in Girona from 20 to 22 September 2024, began in the last edition of 2023 a collaboration agreement with the Association of Brands and Bicycles of Spain (AMBE) to promote the bicycle industry.

For the 2024 edition, this collaboration is maintained and extended outside the borders of Spain to extend to the whole of Europe thanks to the agreement that has also been signed with the international association CONEBI, to which AMBE belongs. CONEBI brings together national brand associations in 15 European countries. This consolidates the international character of the festival, as well as its line of collaboration with the industry.

Joint actions

This agreement encompasses a series of joint actions that will be progressively activated and announced.

Regarding the Euro Mobility Festival, a joint round table is being organized, within the framework of the second edition of Sea Otter Connect, in which the situation of the European and national bicycle industry, and its main data, will be addressed. Among the guests will be Manuel Marsilio, General Manager of CONEBI and Jesús Freire, General Secretary of AMBE.

Sea Otter Europe Connect was created to continuously serve the needs of an ever-evolving industry, providing insight into market trends, preferences and future directions. At the same time, it has established itself as an essential connection network for professionals in the sector, facilitating interactions and fostering collaboration in a dynamic environment.


The strategic partnership between the parties involved demonstrates a shared commitment to strengthen and empower the bicycle industry, fostering collaboration and the search for solutions to meet current and future challenges. This collaboration promotes the creation of strong professional connections, facilitating the exchange of knowledge, experiences, and business opportunities among participants. Through this agreement, sustainable mobility is supported and promoted, highlighting the key role of the bicycle in a greener and healthier transport context.

CONEBI, Confederation of the European Bicycle Industry, is an organization that represents and promotes the interests of the bicycle industry in Europe. With a collaborative approach, CONEBI works to strengthen and develop the sector, advocating for policies that boost the use of bicycles and promoting sustainability, innovation and active mobility across Europe. Its primary mission is to foster an enabling environment for continued growth and the positive influence of the bicycle industry in the European context.

AMBE, the Association of Brands and Bicycles of Spain, is the voice of the bicycle sector. Made up of more than 80 associated and allied companies, AMBE promotes the use of bicycles as a means of transport, leisure, tourism and sport, as well as the growth of the sector through work with public and private organizations.

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